Prue Venables discusses the challenges of managing the JamFactory Ceramics Studio and how hand-made ceramics fit into an already flooded market. Venables begs the question of how you might facilitate a shift in awareness by consumers from cheap to sustainable. Venables shares her earlier experience in designing a dinner set for hotel ware, made from recycled porcelain, for the Japanese Green Life 21 project . The possibilities for ceramics with their myriad qualities and applications are canvassed by Venables in looking at the engagement that ceramics has with the wider community.
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